TyLENOL Rebrand
Tylenol, once a powerhouse in the pain relief category, had become stale. Our comprehensive visual identity and design strategy reintroduced it through a more honest, human lens to focus on its core mission: care.
Brandworld
From the moment you're born, you experience three kinds of care: instinctual care from your mother, trusted care from a medic, and the dependable care of Tylenol, the most trusted medicine for newborns.
By combining creativity and strategy, our Brandworld process developed the blueprint for all future creative and design outcomes.
Care Without Limits
Our overall design strategy became the North Star for the team to craft and launch Tylenol’s newest tagline in 50 years: Care Without Limits.
