Buzzfeed
Picture it: 2013 and people were pronouncing memes as “mimis.”
I was lucky to be there at the start of branded content as we know it today. We were flying by the seat of our pants, but by collaborating with top brands willing to take a chance, we changed how advertising connects with internet culture. 150+ clients and countless GIFs later, I can say it was a blast.
Target
Target was up for anything. We took smart, fun strategic angles to connect with a variety of lifestyles, interests, and nostalgic niches. Our approach resonated with people without feeling "salesy."
12 Genius Mnemonics We Still Remember To This Day
How To Relive Christmas Morning As A Kid In 60 Seconds
11 Math And Science Questions From 6th Grade That Might Stump You
12 Charts That Perfectly Illustrate Your Life During The Holidays
13 Days Of School We Could Hardly Contain Our Excitement For
The Emotional Stages Of Participating In A Secret Santa
HYUNDAI
How do you reinvent "road trip" content? By testing the reader's knowledge about the U.S. of A. while encouraging them to explore off-off-OFF the beaten path destinations on their next big road trip adventure.
13 States Drawn By People Who Have Never Been To Them
Can You Guess The State From Its Lesser-Known Cities?
11 Views Of Famous Landmarks You’re Not Used To Seeing
ZIPLOC
For Ziploc's Fresh 180° initiative, we crafted a strategy around identity, motivation, and aspiration. The result? A relatable, inspiring campaign that motivates readers to be their healthiest selves.
15 Reasons You Should Find Yourself A Workout BFF
13 Reasons Why You Totally Deserve To Treat Yo Self
14 Low-Cal Meals That Will Actually Fill You up
Movies & TV
Sitting in front of the TV for 10 hours a day as a kid did pay off… MOM!
17 Signs You've Found THE ONE As Told By Miss Piggy Disney - Muppets Most Wanted
15 Reasons Why It's Hard To Be The Queen Bee HBO - Ja'mie: Private School Girl
11 Times The Girls Were The Voice Of Reason On "Dance Moms Lifetime - Dance Moms
Viral Posts
I Tried The Fanny Basket And It Saved My Life Target April Fools 400k+ Views and 4,000 Facebook Shares.
19 Reasons Why Being Single Is Actually Pretty Awesome StarKist Tuna 300k+ Views and 5,000 Facebook Shares
15 Things Every Midwesterner Knows About The Cold Columbia Sportswear 400k+ Views and 6,000 Facebook Shares
Personal Favorites
Mind-Blowing Sex As Told By SFW GIFs Durex Canada
The Definitive Ranking Of Donuts Dunkin Donuts
81 Thoughts We Had During Our First Trip To The Gay Bar Las Vegas Tourism
13 Signs You Have A Bad Sense Of Direction Ford
The 15 Stages of Diagnosing Yourself On The Internet Get Covered Illinois
14 Animals Who Just Hit It Big DoubleDown Casino
12 Businesses That Are Putting Detroit On The Map Pure Michigan Talent Connect
16 Stages Of Finding A New Job, As Told By Squirrels Pure Michigan Talent Connect
10 Cities You Should Explore On Two Wheels Huffy Bicycles