Fairlife
Our iconic cow needed a new look for it's most iconic flavor: chocolate. After seeing the 300 rejected concepts from another vendor, we ended up taking the route of craveability over kitschy.
Our design was approved after the first round and immediately rolled out nationwide.
Our explorations combined textures and nostalgic elements, evoking the rich, indulgent flavor of the chocolate. The graphics are crafted to visually express the crave-worthy taste, making the experience as delightful to the eyes as it is to taste.
